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Liquor Mark-Up

Warehouses receive liquor products directly from manufacturers or suppliers. When a warehouse receives a shipment, the suppliers (or their agents) set a price that reflects the cost of the product. The supplier's price includes the actual cost of the product (that is, the manufacturer’s cost) plus the cost of insurance, marketing and promotion, transportation to the warehouse, warehousing charges and a profit margin.

The AGLC calculates a wholesale price using the supplier's price then adding federal customs and excise taxes and duties, a recycling fee, a container deposit and the provincial mark-up. Mark-up rates depend on product type and alcohol percentage. They are assigned according to an approved rate schedule that is established by policy and reviewed regularly.

Small brewer mark-up policy

Alberta's small brewer mark-up is applicable to beer produced in the New West Partnership region (Alberta, British Columbia, and Saskatchewan). Each eligible brewer receives an effective mark-up rate determined by its annual worldwide production and a combination of the applicable rates as outlined in the mark-up schedule.

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